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ProPublica Is Hiring an Audience Insights Manager (Contract)

We’re looking for an experienced analyst to help us make sense of the ProPublica audience.

We are no longer accepting applications for this position. See available positions here.

We’re looking for an experienced analyst to help us make sense of the ProPublica audience. We want a curious, creative and critical thinker who can translate our metrics — wherever they may be — into actionable, accessible insights for our reporters, editors and newsroom leaders. This isn’t about big, flashy numbers (though we do want to see those when they happen!) — it’s about tracking our journalism in all the ways we can, and figuring out how to identify our shortcomings and build on our successes. While we’ve crunched numbers in the past for the site, projects and stories, we’ve never had a dedicated analyst in the newsroom. So this role is new for us and you’ll have the opportunity to help us shape it. This is a contract position that runs until the end of 2017.

What you’ll do:

  • Help us learn more about where, when and how people navigate through our journalism, both on our website and on other platforms, including social — and then make decisions from this

  • Work with people on editorial, development and business teams to identify and articulate key metrics and insights for organizational goals, including editorial performance, audience growth, community development, fundraising and more

  • Identify and implement additional tools and processes that will lead to better — and easily accessible — metric-informed decisions across our organization

  • Work closely with a developer to create, customize and test dashboards that could be useful for different teams in the newsroom, whether that’s using a proprietary custom tool or identifying and adopting a good fit from the market

What we’re looking for:

  • A strong understanding of how to translate data into actionable insights — short-term and long-term — for newsroom leaders and editorial teams

  • Experience with Google Analytics or comparable analytics systems and social insights (especially Twitter and Facebook); familiarity with Salesforce and Pardot a major plus

  • Experience working with developers, designers, editorial and technical teams

  • Some experience working with customer-centered business goals (e.g. subscription, e-commerce or membership) a plus

  • Newsroom experience preferred

We also know that great candidates can bring skills to ProPublica that we haven’t thought of, and who won’t fit everything we’ve described above. If this is you, don’t hesitate to apply, and tell us what unique contributions you can offer. A strong track record will go far in our eyes.

You can apply using this form. This job would be based in our New York office, though we’re willing to consider remote candidates if they’re exceptional. Applications will be reviewed on a rolling basis. The deadline to apply has been extended to June 30.

ProPublica is dedicated to improving our newsroom, in part by better reflecting the people we cover. Therefore, we are committed to diversity and building an inclusive environment for people of all backgrounds and ages. Everyone is encouraged to apply, including women, LGBTQ people, people of color and people with disabilities.

Have questions? Email [email protected].

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