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Photos: The Doctor Will See Them Now

The Heart Rhythm Society held its 2011 conference in San Francisco, attracting thousands of cardiologists and millions in sponsorship money. Last year’s four-day event brought in more than $5 million, including money for exhibit booths the size of mansions and company-sponsored events. This year, there are even more “promotional opportunities,” as the society describes them.

These photos show some of the advertising space bought by medical industry sponsors at the Heart Rhythm Society's 2011 conference. The listed asking prices come from the HRS's sponsorships page.

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Related Story: Heart Society’s Tip Sheets Fail To Mention Risks

Interactive Graphic: How the Heart Rhythm Society Sells Access

Ads at the Heart Rhythm Society S.F. 2011 convention
Heart Rhythm Society 2011 Conference in San Francisco. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Shuttle bus side panels, sponsored by Medtronic. Listed asking price: $50,000. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Shuttle bus side panels, sponsored by Boston Scientific. Listed asking price: $50,000. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Shuttle bus headrests, sponsored by Bard Electrophysiology. Listed asking price: $12,500. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Medtronic banner outside of Moscone Center. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Advertising standups, sponsored by St. Jude Medical. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Coffee cups, sponsored by Biosense Webster (Johnson & Johnson). Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Napkins, sponsored by Biosense Webster (Johnson & Johnson). Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Phone charging station, sponsored by Greatbatch Medical. Listed asking price: $10,000. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Water stations, sponsored by Biosense Webster (Johnson & Johnson). Listed asking price: $12,000-$20,000. Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Keycard to hotel room, sponsored by St. Jude Medical. Listed asking price: $45,000-$70,000 Photo by Robert Durell for ProPublica
Ads at the Heart Rhythm Society S.F. 2011 convention
Nightstand card, sponsored by Multaq. Listed asking price: $25,000. Photo by Robert Durell for ProPublica