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ProPublica Advertising Acceptability Policy

ProPublica began accepting advertising, and offering sponsorships of its emails, in 2011.

In connection with those moves, we have developed the following advertising acceptability guidelines.

First, ProPublica reserves the right to accept or decline any advertisement or sponsorship it is offered. 

ProPublica will decline to accept advertising that it knows or believes to be misleading, inaccurate, fraudulent or illegal, or that fails to comply, in ProPublica’s sole discretion, with its standards of decency, taste or dignity.

ProPublica, like all quality publishers of original journalism, maintains a clear separation between news and advertising content.  Advertising that attempts to blur this distinction in a manner that, in ProPublica’s sole judgment, confuses readers will be rejected.

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ProPublica was a recipient of the 2011 Pulitzer Prize in National Reporting and a 2010 Pulitzer Prize in Investigative Reporting. See a full list of our awards.