What is it?
Why are you doing this?
Our mission is to effect real change through investigative journalism. One of the ways we do this is by providing world-class reporting free of charge to news outlets with large, influential audiences.
An important piece of information we need in return is a sense of the size of the audience our stories reach on our partners’ web sites. PixelPing is simply an efficient way of getting basic page-view statistics quickly.
How does it work?
PixelPing functions much like Google Analytics, Tacoda, Quantcast, and other beacons—only much more simply. All you have to do is copy and paste the following line of code anywhere in the body of the article we’re co-publishing in your website’s content management system—if possible, somewhere close to the top of the story.
What will my users see?
Nothing. This will not affect your web page layout at all.
What does it track?
Quite simply, it only counts the number of page views to the story on which the code appears. It doesn’t count unique visitors. It also doesn’t count anything on pages other than the one on which you loaded it.
Who will see the data?
We will hold the page view data PixelPing collects as confidential, and we will not share it with outsiders, period.
We’re keenly aware of how seriously all of our partners take the privacy of their users. PixelPing does not attempt to track anything at all about visitors—neither individually nor in the aggregate—nor does it attempt to set or read any cookies.
Will it slow down my page or break my web pages?
Who can I contact with questions about it?
Call Scott Klein, our Editor of News Applications at 917-512-0205 or e-mail him at firstname.lastname@example.org.
Safeguard the public interest.
Support ProPublica’s award-winning investigative journalism.
Learn About ProPublica
ProPublica in the News
- ProPublica Finds a Side Effect of Transparency -- and is Transparent About What it Found
- It's Time for News Organizations to Embrace Creative Commons
- Two Rival Reporters Team Up to Produce One Incredible Story
- Keep the Flame Lit for Investigative Journalism
- How National News Organizations Can Help Strengthen Local News Networks
- Click Here to Become a Source: Crowdsourcing in Journalism Gets a Boost
Latest Press Releases
- Peter Elkind and Nick Varchaver to Join ProPublica Staff
- Reporter Ken Armstrong to Join ProPublica
- ProPublica Illinois Announces More Hires
- ProPublica Illinois Announces Additional News Hires
- ProPublica Hires Reporter Hannah Dreier to Cover Immigration
- ProPublica Illinois Builds News Staff with Three Noted Journalists