
Daniel Petty
I am the director of audience strategy for ProPublica, leading a team responsible for growing the reach and resonance of our journalism.
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What I Do
I lead a team of audience development specialists responsible for growing audiences, building deeper relationships with them, adapting our journalism to meet them where they consume news and information, and understanding how they engage with our work.
My Background
I was previously director of audience development at MediaNews Group — the parent company of publications including The Denver Post, San Jose Mercury News and Boston Herald — where I worked on editorial strategy, operations and business development and helped build the company’s digital subscription business.
Before that, I spent seven years at The Denver Post in a variety of production and editing roles and was a part of the staff that won the 2013 Pulitzer Prize in breaking news for coverage of the Aurora theater shooting.
I’ve worked on consulting projects with news organizations overseas through the International Center for Journalists and at the invitation of the U.S. State Department.
I received a bachelor of science in biology and journalism from the University of Richmond and an MBA with honors from the Wharton School at the University of Pennsylvania in 2022.
What Private Equity Firms Are and How They Operate
Private equity firms have grown substantially since the 1980s and now manage more than $6 trillion in assets in the United States. Their presence has affected industries from hospitals to fisheries.
by Chris Morran and Daniel Petty,