Daniel Petty

Director of Audience Strategy

Daniel Petty is the director of audience strategy for ProPublica. He leads the organization’s audience team, whose focus is to help ProPublica journalism reach wide, loyal and diverse audiences on and off the organization’s platforms. He was previously director of audience development at MediaNews Group — the parent company of publications including The Denver Post, San Jose Mercury News and Boston Herald — where he worked on editorial strategy, operations and business development and helped build the company’s digital subscription business.

Before that, he spent seven years at the Post in a variety of production and editing roles and was a part of the staff that won the 2013 Pulitzer Prize in breaking news for coverage of the Aurora theater shooting.

Since 2017, he has completed several consulting projects with news organizations in Kazakhstan at the invitation of the U.S. State Department and the International Center for Journalists.

He received a bachelor of science in biology and journalism from the University of Richmond and an MBA with honors from the Wharton School at the University of Pennsylvania in 2022.

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