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Nike’s Gold Standard

Testing Nike’s Corporate Responsibility Claims

In 2016, Nike co-founder Phil Knight wrote that the shoe maker had risen above a sweatshop scandal of the 1990s, with one person venturing that the company had become the “gold standard” for responsible manufacturing. Has reality matched the rhetoric?

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Series Timeline

Oct. 4, 2024

After our reporting on the use of corporate jets by Nike leadership, the company had its fleet removed from a federal flight tracking data source.

Sept. 10, 2024

All the shareholder proposals at Nike’s annual meeting failed.

Sept. 6, 2024

Ahead of the company’s annual meeting, we reported on shareholder efforts to force a public accounting of Nike’s efforts to address factory working conditions and climate change.

Aug. 13, 2024

Even as Nike leaders touted their commitment to the environment, they made heavy use of corporate jets, whose greenhouse gas emissions grew. We tracked flight paths, including to frequent stops at a Bay Area airfield near a home owned by then-CEO John Donahoe.

July 11, 2024

We reported the full extent of what a worker called “the sustainability bloodbath”: 20% of employees who worked primarily on Nike’s sustainability initiatives were laid off, and another 10% left through voluntary departures or transfers.

December 2023

Nike’s Sustainable Innovation team learns that it will be eliminated, the first in what will become a series of cuts to company sustainability efforts.

12 stories published since 2024