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Is the Sun Setting on SEO?

Nieman Labs published a piece by our general manager Richard Tofel yesterday about the end of search engine optimization. Tofel wrote, “SEO itself is an inefficiency, a transaction cost rather than a value-creator — it is a technique designed entirely to compensate for the failure of the search engine to correctly analyze site content, searcher desire, or both. Over time, economics teaches us, inefficiencies tend to be wrung out, and transaction costs reduced.”

However, before SEO dies, hopefully putting Charlie Sheen’s tiger blood and winning in a sentence will help attract more eyeballs to this post.

Mike Webb

Mike Webb was the vice president/communications of ProPublica. He is a veteran communications specialist with experience in public relations, marketing, sales and campaign work at media companies, think tanks, political organizations and in the entertainment business.

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